How do you show a piece of network software that nobody will ever see? For Nokia's 5G core we built a visual language out of light and glass: floating prisms that carry fragments of the world the network serves, connected by beams of data, and a cloud that resolves out of fibre-like strands above a real city skyline.
The film moves from abstract geometry to the people and industries the network serves, with each product message — profit from opportunities, evolve with confidence — staged as a 3D moment rather than a bullet point. The same visual system was later carried into Nokia's Cloud Packet Core launch.
Disciplines
3D AnimationMotion DesignTelecomProduct
